With over 750 million members worldwide, LinkedIn has emerged as the go-to platform for building and maintaining your professional identity. But where do you start?

Simply throwing money at social media campaigns is not enough to achieve success. Instead, small business owners must use social media strategically to connect with their target audience and achieve their marketing goals.

Everyone knows about the power of social media when it comes to reaching potential customers, but few understand how best to use this type of platform specifically for business-to-business deals.